Your real estate website is the engine of your business, driving lead generation and converting prospects into clients. That’s why we’ve researched dozens of companies to find the best real estate website builders in the market today.
Without a high-performing real estate website, you’re leaving money on the table and missing opportunities to grow your business. Check out our six favorite providers to help you launch beautifully designed, functional, high-performing real estate websites for agents, teams, and brokerages.
Best Real Estate Website developer Builders
Agents seeking a real estate-focused website provider that will build, update, and manage the site for them Propertybase Agents looking for a great real estate website + CRM combo IDX Broker Agents who want advanced tools to help their prospects navigate their home search InCom Budget-conscious agents also looking for marketing and advertising solutions BoomTown Brokers or real estate teams Squarespace Real estate professionals seeking intuitive design and a wide array of 100+ templates to choose from
How We Chose Our Best Real Estate Website Builders of 2022
While there are other important considerations, we used the following elements as criteria for inclusion on our list of the best real estate website builders available today:
- Templates and customization options
- IDX capability
- Lead capture options
- Built-in CRM (or easy connection capability)
- Customer support
For this list, we graded each of our chosen providers based on these criteria. How did they measure up? Check out our product reviews below.
1. Best Overall Real Estate Website Builder: Placester
Placester has been around for a while now and specializes in sites specifically designed for real estate agents. Agents can use their non-coding website builder to DIY their site or they can select Placester’s Do It For Me (DIFM) option. With DIFM, Placester will do all the work of building, managing, updating, and maintaining websites for agents, team leaders, and brokers who need to spend their time doing other things.
The price is reasonable, considering how much work this could take off a busy agent’s plate. Plus, if you select the top tier package, DIFM Content Pro, Placester even posts unique content and social media content.
We continue to be impressed with Placester’s sites from a lead generation and aesthetic standpoint and are excited to see this latest innovative offering. A concierge-level service experience at a great price point with tons of features makes Placester an easy choice as leader of the pack.
Placester’s prices depend on two factors: whether you’re a National Association of Realtors (NAR) member and whether you choose to be billed annually or monthly. Placester offers two months off with an annual contract, as well as a substantial discount to NAR members (they’re also the only provider on our list with a NAR partnership).
DIY allows you to use their simple website builder and provides extensive customer support for help when needed. With DIFM Website, Placester builds the site for you within 48 hours of you taking their brief, informational quiz. Once the site is launched, you just provide Placester with any and all changes or updates and they take care of the rest.
DIFM Content Pro includes the website plus three Facebook posts, three Instagram posts, and one custom piece of content every week. And it’s all published automatically for you. They also set up Google analytics so that they (and you) can track what’s working and where there is room for improvement.
Placester’s CRM and IDX integration capabilities are included with every package.
Examples of Placester Real Estate Websites for Agents
Placester: The Bottom Line
Placester is a superior product for anyone looking for a real estate-specific website and someone to manage it.
Placester knows what’s important to real estate agents and has put those features front and center.
A website builder with a customer relationship manager (CRM), IDX integration, and lead generation tools—plus the fact that it can all be updated and managed by experts—makes Placester our top choice website builder. Click here to answer a few quick questions and get your custom site within 48 hours—free of charge!
2. Best Website + CRM Combo: Propertybase
Propertybase provides real estate professionals with a fantastic, all-in-one solution for client acquisition and nurturing with their lead generation, website, and CRM components all working together.
Their websites are clean, customizable, and trusted by some of our industry’s most prestigious companies.
The Propertybase CRM is second to none regarding capabilities to keep your leads moving down the sales funnel.
Propertybase offers two different tracks for those seeking a real estate website. The first track is called Propertybase GO, and it’s designed for single agents, teams, and brokerages.
The starting price for Propertybase GO includes the website and the highly regarded Propertybase GO CRM for $349 a month, with a one-year commitment.
We did an in-depth review of Propertybase GO if you want to learn more.
The second track, called Propertybase Salesforce Edition, is designed to be an enterprise solution for users across large organizations. Prices for this product vary case by case.
Check out Propertybase Salesforce Edition review for more information.
High-performing Landing Pages: Our Favorite Propertybase Feature
Propertybase Templates & Customizability
Real Estate Lead Capture on Propertybase
Propertybase CRM Capabilities
Examples of Propertybase Real Estate Websites for Agents & Brokerages
Propertybase: The Bottom Line
Propertybase provides a customizable website with lots of great lead capture options, as well as the best CRM in the real estate industry. If you are looking for a powerful new way to grease the sides of your lead funnel and create more prospect conversations, you should check out Propertybase.
3. Best Real Estate Website Builder for Agents Who Want Advanced Home Search Tools: IDX Broker
If you’re an agent looking for more control over your website visitor’s experience, IDX Broker is a great option.
Loaded with all the options you’d expect to find in a real estate website provider, IDX Broker delivers on the must-haves for your real estate website while also providing ultimate flexibility.
With the ability to customize how aggressive your lead capture strategies are, you’re in charge of your visitor’s journey.
You can allow site visitors to create accounts using popular social media logins, and even customize their user interface. They get to choose how they experience your site, and that information gets fed into your CRM for you to leverage later on.
It’s important to remember that IDX Broker is built on the WordPress platform, so you need to have some WordPress knowledge (or hire someone who does) to take advantage of what is being offered here.
IDX Broker Pricing
Pricing on IDX is complicated, but once you’re on their website, it makes sense. Pricing is divided into three tiers:
- Lite (starting at $50 per month)
- Platinum (starting at $80 per month)
- Home (starting at $150 per month)
After you’ve selected your tier, you have options for plans best suited for a single agent, a real estate team, or an entire office.
Each option within each tier offers an increasing number of features, but all the fundamentals are a part of every package—complete with all the lead capture options, search functionality, and so forth—plus a nice back-end CRM.
IDX Broker Home Tier Pricing at a Glance
Though the Lite tier does offer lots of value, most agents are going to find the Platinum tier to be the place they should start looking.
At Platinum, agents unlock features like automatic market reports, upgrade support and service, advanced map and polygon searching, home valuation tools, and more.
With the Home Tier, you get a WordPress website developed and maintained in-house by IDX Broker, rather than having to work with your own developer to build one with you.
Basically, you take all the best parts of IDX Broker and add concierge-level support to it.
Customized Lead Capture Strategies: Our Favorite IDX Broker Feature
IDX Broker Templates & Customizability
Real Estate Lead Capture on IDX Broker
Examples of IDX Broker Real Estate Websites for Agents & Brokerages
IDX Broker: The Bottom Line
If you want ultimate control over your website and your user experience, IDX Broker is definitely a provider to consider. Visit them today to see which tier, plan, and options are best for your business.
4. Best Website Builder for Budget-conscious Agents Looking for Premium Marketing Features: InCom
InCom provides attractive websites for real estate agents that do everything you need them to do. They provide a place for people to search for listed property, give prospects an easy way to contact you, and provide a platform for them to consume your content online.
But the extras that InCom offers really set it apart from the rest of the providers on our list.
These include a makeshift CRM, integration with social media platforms to make lead generation easier, and real estate-specific landing pages that will convert your incoming lead traffic better than a generic website landing page.
InCom pricing starts at just $39.95 a month for an annual plan, plus a one-time setup fee of $250. InCom’s pricing is very competitive, and unlike real estate-specific competitor Placester, nearly all the essential features of the platform are included in their monthly or annual rate.
InCom Pricing at a Glance—January 2022
InCom OffersPriceIDX Website With Unlimited Content, Access to 6 Standard Templates$44.95 / month (annually) or $49.95 / month (monthly) Access to Additional Premium Templates$4.95 / monthOne-time Setup Fee$250Google Ad Words Management$100 / monthFacebook Ads Management$100 / monthReCall Marketing – Silver Package$45 / month + $125 setup feeReCall Marketing – Gold Package$175 / month + $125 setup feeReCall Marketing – Platinum Package$300 / month + $125 setup fee
All the integrations, page features, and offers from InCom are included in their base package. There’s no need to budget for add-ons unless you want one of the premium templates they offer or some of their premium marketing options.
InCom Templates & Customizability
Real Estate Lead Capture on InCom
InCom CRM Capabilities
Examples of InCom Real Estate Websites for Agents
InCom: The Bottom Line
InCom offers a fantastic real estate website at an affordable price.
For agents operating a one-person business, they provide all the elements you need to be successful, and their additional premium ad support and lead generation options are great ways to get your business into growth mode.
Whether you’re a new agent or a seasoned professional, InCom is a great option for anyone looking for a real estate website builder.
5. Best Real Estate Website Builder for Brokers & Teams: BoomTown
Larger organizations require a different approach with features like lead distribution, team tracking, pipeline management, and more.
BoomTown offers all of this, taking the website building process out of the individual’s hands and making it an office solution.
BoomTown’s real estate websites for agents and brokerages start at $1,000 per month, plus a $750 onboarding fee for their Launch package, which is ideal for one to three agents.
The next step up is their Grow package at $1,550 a month plus a $1,550 onboarding fee, designed for teams or brokerages of three to 10 people.
BoomTown also offers a whole suite of other products, including a customer relationship manager (CRM), lead generation, marketing automation, lead qualification, and pipeline management.
Unfortunately, the prices for each of these products is not listed publicly and are subject to change based on the other products you purchase, so we weren’t able to get a clear understanding of all the different BoomTown product prices.
BoomTown Pricing at a Glance—January 2022
PackagePriceLaunch (1-2 agents)$1,000 / month + $750 onboarding feeCore (2-5 agents)$1,300 / month + $1,700 onboarding feeGrow (3-10 agents)$1,500 / month + $1,500 onboarding feeAdvance (11+ agents)Call for pricing
Since BoomTown is geared toward brokerages and teams, the prices of their products are definitely in a different weight class than other real estate website builders on our list.
However, BoomTown offers other perks you might not find elsewhere, giving you a serious bang for your buck. Some perks include access to a very competitive real estate CRM, lead distribution tools, and some brokerage-level marketing strategies.
BoomTown Templates & Customizability
Real Estate Lead Capture on BoomTown
BoomTown CRM Capabilities
Examples of BoomTown Real Estate Websites for Agents & Brokerages
BoomTown: The Bottom Line
If you need a real estate website solution for your brokerage or team, BoomTown is the best place to get it.
Yes, it’s a little pricey, but you get a lot for your money, and even though there’s an investment to be made, running a business requires investment on a large scale if you’re going to support the success of multiple agents.
6. Best Builder for Agents Seeking Attractive Templates & Flexible Design: Squarespace
Squarespace provides, far and away, the most templates, design flexibility, and options for anyone creating a website—including real estate professionals.
To be totally clear, Squarespace is not a real estate-specific platform. As such, they’re missing a couple of website elements, like a built-in CRM and real estate lead capture landing pages that you’ll find on Placester and InCom.
However, the platform provides a wide array of website design options, and these integrate with nearly every major CRM and lead capture platform on the web.
Any integration challenges can be overcome, especially if you have a specific vision for how you want your website to look, and you feel that you can’t achieve your goals using the relatively restrictive templates of the other providers.
Overall, Squarespace is an affordable, open-world option for real estate professionals who want total control over their website’s design and don’t mind integrating their website with other real estate products like a CRM or email marketing system.
Squarespace pricing starts at $12 per month when paid annually for their Personal Plan.
Though a well-appointed package, most real estate agents will find the Business Plan at $18 per month (when paid annually) to be the way to go.
This plan allows better on-page lead capture, one year of free Google Workspace access, and other premium design elements.
Squarespace Pricing at a Glance—January 2022
Squarespace PackagePricePersonal$12 / month (annually) or $16 / month (monthly)Business$18 / month (annually) or $26 / month (monthly)
Squarespace also offers pricing options for individuals looking to sell things directly on their site. While most real estate agents don’t need this feature, if you ever decide to offer professional real estate products like coaching or services, Squarespace lets you take payments and sell right from your site.
Awesome Design Flexibility: Our Favorite Squarespace Feature
Squarespace Templates & Customizability
Squarespace IDX Capability
Examples of Squarespace Real Estate Websites for Agents
Squarespace: The Bottom Line
Out of all the website builders that aren’t real estate-specific, Squarespace is the clear leader.
Their designs are beautiful, their options are virtually limitless, and their prices are very competitive.
Though they lack some of the industry-specific touches that a provider like Placester makes available, they are still a very viable option for anyone needing to design a new online presence.
Are there any real estate website builders that we missed? What other providers are worthy of review? Tell us which platform you use and what your experiences have been in the comments below.
Real estate websites are one of the many real estate marketing tools agents need to get more leads and promote their business. If you’re looking for more ideas to fill your lead funnel, make sure to check out our article 37 Underrated Real Estate Lead Generation Ideas for 2021.