3 Tips To Design A Memorable Signage To Attract Customers In 2021

1. Pick Colors Carefully

The choice of colors plays a key role in creating a unique and memorable signage design. The importance of color in graphic designs is clear from the fact that we immediately associate red with Coca-Cola and yellow with McDonald’s brands.

Because signages are of smaller sizes, prefer using colors we all notice quickly. For example, we spot red instantly. Prefer using a bright color so that it catches the eye that very moment. Pay heed also to psychology of color in marketing and branding when designing memorable signage.

You should avoid using trendy colors. It may be that a trendy color is attractive today but it may not remain so tomorrow. That means you might be redesigning your signage almost every year. So, think of longevity of design when creating a static signage for your business and use instantly visible colors that define your brand.

02. Make It Readable

Your business signage competes for attention with many other graphic designs inside and outside of your store. Your message of the signage must reach to the audience at a glance.

A surefire way to make people get your message of signage is to create a contrast in its design. When two elements in a design produce a contrasting effect, it catches viewers’ eye. Therefore, contrast is a big factor for creating an engaging sign.

Most of the signages have either text or graphics in the foreground and there is a single color in the background to produce contrast. Viewers can instantly read your message of the signage from a distance due to the contrasting effect.

If your signage color is weak or little dim, you can strengthen it by drawing an outline or create some shadow around the letterings in the foreground. Another trick to create contrast is that you draw a thick border around the text for its easy reading.

03. Use Larger Letters

Your business signage must be visible clearly to the audience from a long distance. If it does not, then the design has failed in its purpose. For assured quick visibility, make sure that you use larger letters. A rule of thumb is that you should increase the letter height by an inch for every 10 feet distance. This means that for a signage to be clearly visible from 100 feet, its letters might be 10 inches of height.Use of right typeface also is a key to creating visible signages. Different typefaces have different legibility effect.

For example, if your signage has flowery script, people may find it difficult to read from a good viewing distance. Therefore, you should pick clean typefaces that can spell out personality of your brand.