Graphic design fees and pricing guide pdf

Whether you’re a startup company that needs a strong brand identity or an online business looking to spruce up your visual identity, graphic design is a hot commodity.

That’s not to say that graphic design fees and pricing guide pdf n is cheap. You’ll likely have to outsource graphic design if you want something that’s visually appealing and draws attention.

When it comes to outsourcing graphic design work, you have four primary options:

1. Paying freelance designers an hourly rate
2. Paying a single project fee
3. Setting up a graphic design contest
4. Hiring an unlimited graphic design team

In this graphic design pricing guide, we’ll provide baseline pricing for the top three options. Then, we’ll discuss how using a flat-rate monthly provider can help save on costs, especially for companies that have a lot of projects.

Hourly vs. Fixed Project vs. Contests

First, it’s important to distinguish between paying freelancers an hourly rate and paying per graphic design project.

Freelance graphic designers that charge an hourly rate are likely looking for proper compensation, especially if your project requires a bit of time.

Those that don’t want the variance of hourly fees charge a single cost for each individual design project. This simplifies the entire process since both the designer and the client knows the money at stake and the timeline with which to complete the project. This helps prevent things like scope creep for both the designer and the person hiring the designer, but it does require more upfront time in research to come up with time and material estimates.

Sometimes clients want a little more variety before linking up with a specific designer. Contest-based platforms like 99designs allow clients to post a bid and receive samples and submissions from different designers before choosing one of them to complete the project.

Choosing between these three options leaves one big thing to consider: price.

Graphic Design Services Pricing List

It’s still crucial that you have some idea of how much you’ll pay for each graphic design you outsource. In this section, we’ll be breaking down graphic design prices by types of projects as well as rates.

 

Logo Design

• Hourly – A solid logo design will take anywhere between 13 to 15 hours. Your final logo design price will also depend on the experience level of your designer. A low-end or entry-level designer costs about $375 for about $25 an hour. A mid-level designer will charge about $45 an hour for $675 in total. A high-end designer will charge around $150 and over $2,000 all told.
• Fixed – If you decide to hire a freelance designer on a fixed rate, you can expect to pay anywhere from $5 to over $800.
• Contest Design – Contest-based platforms charge anywhere from $299 to $1,299 for their bidding packages.

Check out our full guide on logo design here >>

We’ve curated the top logo designers from Fiverr.  Check out our Fiverr logo design list.

 

 

Banners

• Hourly – Low-end designers will then charge about $50 for a banner, while mid-level designers will charge about $100. Senior or high-end designers will charge around $300 for a quality banner.
• Fixed – Freelance designers will charge anywhere between $10 to over $600 for banner designs.
• Contest Design – If you opt for a contest design, you’ll pay about $49 to $199 to use the platform and get bids.

 

Brochure

• Hourly – Tri-fold brochures typically take about 6 hours, meaning a low-end designer will cost you $150 while a mid-level designer will come in at around $270. A senior-level designer will charge about $900 for a quality brochure design.
• Fixed – If opting for fixed prices, freelance designers often charge anywhere from $20 to $600 for brochure designs.
• Contest Design – With contest design platforms, you’ll pay between $299 and $1,199, depending on the number of bids you want.

Business Card

• Hourly – Business cards take about 3 hours to complete. A low-end designer will cost about $75 while a mid-level designer will cost $150 all told, and a high-end designer will likely charge about $450.
• Fixed – Business card projects can range anywhere from $10 to over $200 per project.
• Contest Design – Contest design platforms charge $199 for business card contests at the cheapest and $999 at most.

Web Design

• Hourly – Reliable freelance web designers charge about $75 an hour, meaning you’ll pay anywhere from $1,000 to $10,000 for custom web design.
• Fixed – Fixed web design costs vary greatly, with some designers charging $500 and others’ starting rates sitting at around $5000-10,000+. If you’re looking for a fixed bid, expect the web designer to ask a number of questions so they can put together a detailed scope of work.
• Contest Design – Contest-based design platforms charge between $599 and $2,499, depending on the number of bids you want to receive for your project.

Note: A web design doesn’t necessarily mean that you will have a fully functional website. There are still lots of things that will go into coding your design and getting it live on the web. Work with a designer to understand these costs so you can budget accordingly.

WordPress Theme Design

• Hourly – Freelance WordPress designers and developers charge anywhere between $20 to $100 an hour, depending on experience.
• Fixed – WordPress theme design projects can range anywhere from $10 to over $400 per project.
• Contest Design – Contest-based design platforms charge between $599 and $2,499, depending on the number of bids you want to receive for your project.

Note: Similar to a web design, make sure you are clear on what’s included vs. what’s not included. A detailed scope of work to design and develop the entire WordPress website is recommended.

Postcard Design

• Hourly – If you look for freelance graphic designers you’ll likely pay between $15 to $25 an hour for a simple postcard design.
• Fixed – Postcard design projects can range anywhere from $10 to over $60 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

Product Packaging

• Hourly – Designers for product packaging typically charge about $30-$50 an hour.
• Fixed – Product packaging projects can range anywhere from $20 to over $1,000 per project, depending on the number of products and variations that you need.
• Contest Design – Contest-based design platforms charge between $449 and $1,699, depending on the number of bids you want to receive for your project.

Check out our full guide on product package design here >>

Infographic

• Hourly – Infographic designers typically charge about $40 on average.
• Fixed – Infographic projects can range anywhere from $5 to over $250 per project.
• Contest Design – Contest-based design platforms charge between $599 and $2,499, depending on the number of bids you want to receive for your project.

Check out our full guide on infographic design here >>

Clothing or Apparel

• Hourly – You can hire a fashion designer for custom clothing designs for about $19 an hour, or hire a general freelance graphic designer for the aforementioned $25 an hour.
• Fixed – Clothing and apparel projects are rather broad in scope but can range anywhere from $5 to over $50 per project.
• Contest Design – Contest-based design platforms charge between $199 and $799, depending on the number of bids you want to receive for your project.

Book Cover

• Hourly – Book cover designers typically charge about $22 an hour.
• Fixed – Book cover projects are rather broad in scope but can range anywhere from $5 to over $300 per project.
• Contest Design – Contest-based design platforms charge between $299 and $1,199, depending on the number of bids you want to receive for your project.

Landing Pages

• Hourly – Web designers can also work on your landing pages. Experienced designers will charge about $75 an hour.
• Fixed – Landing page projects are rather broad in scope but can range anywhere from $25 to over $3000 per project.
• Contest Design – Contest-based design platforms charge between $349 and $1,399, depending on the number of bids you want to receive for your project.

Check out our full guide on landing pages here >>

Illustrations

• Hourly – Amateur or inexperienced illustrators will charge about $25 to $50 an hour, while more seasoned illustrators will likely charge $100 or more an hour.
• Fixed – Illustration projects can range anywhere from $10 to well over $200 per project.
• Contest Design – Contest-based design platforms charge between $349 and $1,399, depending on the number of bids you want to receive for your project.

Looking to create NFT art or Twitch graphics? We’ve curated the best illustrators from Fiverr.

Flyer

• Hourly – A graphic designer can complete a flyer design in about two or three hours for about $25 an hour.
• Fixed – Flyer projects are rather broad in scope but can range anywhere from $10 to over $100 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

Email Templates

• Hourly – A graphic designer can complete an email template design in about two or three hours for about $25 an hour.
• Fixed – Email template projects are rather broad in scope but can range anywhere from $5 to over $1,000 per project.
• Contest Design – Contest-based design platforms charge between $299 and $1,199, depending on the number of bids you want to receive for your project.

Powerpoint

• Hourly – An experienced Powerpoint presentation designer will charge anywhere from $50 to $75 an hour.
• Fixed – Email template projects are rather broad in scope but can range anywhere from $5 to over $250 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

Menu Design

• Hourly – Menu designers collect about $29 an hour on average.
• Fixed – Email template projects are rather broad in scope but can range anywhere from $10 to over $100 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

Publication Design

• Hourly – Publication design covers many different types of mediums and project sizes, so rates vary. However, you can expect to pay around $35 to $65 per hour for a publication designer.
• Fixed – Again, it really depends on the type of publication design, but a single-page layout (flyer, poster) can cost between $25-$75 for beginners and $150-$500 for expert designers. Larger projects like magazines and e-books can range from $1,000 to $4,000.
• Contest Design – Contest-based design platforms charge between $199 to $1,199, depending on the number of bids you want to receive for your project.

Check out our full guide on publication design here >>

An Alternative: Unlimited Graphic Design

Businesses looking for more cost-effective graphic design services can also turn to unlimited graphic design companies. These businesses charge a monthly fee to their users, who can then request as many design projects as they want in that time.

These companies typically have a short turnaround time. Some have different pricing tiers depending on your company’s scale, while others charge a single monthly fee across all their clients.

Many of these services have monthly fees between $300-$800. This is a great way to keep graphic design costs down without slowing down output. If your company needs consistent graphic design but doesn’t have the budget to hire someone in-house or an hourly freelancer, these unlimited design companies are your best bet.

Summary

High-quality graphic design can make or break your brand, but you also need to maintain your budget. Use this article to get a baseline for graphic design prices and to explore options that best fit your financial goals.

Frequently Asked Questions

How much does graphic design cost per hour?

The average graphic designer charges between $25-$75 per hour. This will ultimately depend on the graphic designer’s experience and the type of design project. For example, an experienced web designer will likely charge significantly more than a flyer or menu designer.

What variables impact graphic design pricing?

Designer experience, revisions, the scope of work, and the type of billing model you choose will ultimately impact graphic design costs.

Is hourly or fixed pricing better for graphic design?

For the designer, hourly is typically better. For clients, fixed pricing is better because it ensures that you will have the ability to get the end result that you desire. Freelance graphic designers may have more difficulty providing a fixed bid because they need to protect their time and have slim margins. Graphic design companies and agencies have more leeway in this because they have more bandwidth and the capability to make up potential losses with additional work, referrals, etc.

How much does logo design cost?

The cost of a logo depends on a number of different factors. How many concepts and revisions you need, the experience level of the logo designer, and the billing model (hourly, fixed, contest) all impact pricing. On average, most businesses will spend between $150-$675 for a unique logo design. There are other cheaper logo design options, however.

How much does a web design cost?

The cost of a web design depends on a number of different factors. Do you need coding included? Will you need it optimized for search engines? Do you need both desktop and mobile designs? These are a handful of questions that you’ll need to consider. At the end of the day, if you’re just looking for some mockup web designs, you can expect to pay between $500-$3000+ depending on how many concepts you need, revisions, and who you choose to ultimately produce the web designs.

FAQs: Addressing Your Queries

Are Graphic Design Prices Standardized?

Graphic design fees can vary, and standardization isn’t universal. They depend on factors like project complexity, designer experience, and geographic location.

How Can I Negotiate Graphic Design Costs?

Negotiating is common in the design industry. Clearly define your needs, discuss the scope of work, and be open to finding a mutually beneficial agreement.

Is It Better to Pay Hourly or Project-Based?

The choice between hourly and project-based depends on your project scope. Smaller projects often benefit from hourly rates, while larger ones might find value in a project-based approach.

Are Expensive Designers Always Better?

Expensive doesn’t always equate to better quality. Consider the designer’s portfolio, experience, and how well they understand your vision.

What Hidden Costs Should I Be Aware Of?

Additional revisions, stock photo purchases, and printing costs are common hidden expenses. Clarify these aspects before finalizing any deal.

Can I Request Price Breakdowns from Designers?

Absolutely. A transparent breakdown helps you understand where your money is going, fostering trust and a smoother collaboration.

Conclusion

Navigating the world of graphic design fees and pricing requires knowledge and strategic thinking. Armed with the insights provided in this guide, you’re well-equipped to make informed decisions, ensuring a successful and budget-friendly graphic design project.