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Postcard design essentials
Enhance the message
Firstly, the ultimate goal of your postcard design is to highlight your message to motivate your audience to take the next step in the purchasing process. Secondly, start with your headline: make it big and bold, and contrast it against the background. Thirdly, use shapes, lines, boxes, fonts, and colors to help the most important parts of your message stand out. Moreover, your design should lend a natural flow from the attention-getting headline, through features and benefits, and finally to an offer and clearly defined call to action. When someone receives your postcard, they should know in seconds why they should consider taking action; and your design and layout are crucial to this end.
Therefore, as with all design, white space is your friend. To clarifly resist the temptation to show off your graphic design skills with a cacophony of graphic elements if you can simply enhance the message and move on. For example, the last thing you want is for your design, however beautiful, to distract readers’ eyes from the content. Above all, again, your design should work to enhance and reinforce the message, so incorporate a few graphics and colors that capture your tone and style, but make sure the message is the focal point of your piece.
Don’t forget the back
Most importantly, many designers waste the space on the back of the postcard, despite the fact that two-sided postcard printing is nearly as affordable as one-sided postcard printing.
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