Exterior signage ideas is a critical component of any business’s marketing strategy. It is often the first thing potential customers see when passing by a business location, and it is the first impression they have of the company. Therefore, it is crucial to have an exterior sign that effectively represents the business’s brand and values.
Here are some exterior signage ideas that businesses can use to make a positive impression on customers:
- Illuminated Signage Illuminated signs are a popular choice for businesses because they can be seen at night, making them ideal for companies that operate after dark. They can be designed with a variety of materials, including metal, acrylic, and plastic, and can be customized with the company’s logo or other graphics. Illuminated signs can be created with different lighting methods, such as LED or neon lights, which can make them more eye-catching and visually appealing.
- Dimensional Signage Dimensional signage is another popular choice for businesses because it can be designed to stand out and make a statement. It involves creating a sign with 3D elements, such as raised letters or shapes, which can make the sign more noticeable and memorable. Dimensional signs can be made from a variety of materials, including wood, metal, and plastic, and can be customized to fit the business’s branding.
- Window Graphics Window graphics are an excellent option for businesses that want to utilize their windows for marketing purposes. They can be created with vinyl graphics, which can be applied to the inside or outside of the window, or with window perforation, which allows for a full-color graphic to be printed on the window while still allowing for visibility from the inside. Window graphics are a cost-effective way to add some visual interest to a business’s exterior.
- Monument Signs Monument signs are large, free-standing signs that are typically placed at the entrance of a business or development. They can be made from a variety of materials, including stone, brick, and concrete, and can be customized with the business’s logo or other graphics. Monument signs are an excellent way to create a sense of permanence and establish the brand’s presence.
- Electronic Message Centers Electronic message centers are a modern take on traditional signage. They allow businesses to display dynamic content, including text, graphics, and videos, which can be updated in real-time. Electronic message centers are ideal for businesses that want to promote specials, sales, or other time-sensitive information.
In conclusion, exterior signage is an essential element of any business’s branding strategy. By utilizing the ideas mentioned above, businesses can create exterior signs that effectively represent their brand and values, and make a positive impression on potential customers. Whether it’s through illuminated signage, dimensional signage, window graphics, monument signs, or electronic message centers, there is an exterior signage option for every business.
