Style guide vs brand book
A style guide and a brand book are two different documents that serve different purposes for a company’s branding efforts.
A style guide is a document that outlines the specific guidelines for how a company’s branding assets should be used, including things like logos, color schemes, typography, and photography. It serves as a reference point for designers, writers, and other members of a company’s creative team to ensure consistency across all of the company’s marketing and communication materials.
On the other hand, a brand book is a more comprehensive document that provides a detailed overview of a company’s brand identity, including its values, mission, voice, personality, and target audience. It also typically includes guidelines for how the company should be represented in various contexts, such as social media, advertising, and customer service.
While a style guide is focused primarily on the visual elements of a company’s branding, a brand book provides a more holistic understanding of the company’s brand identity and how it should be communicated to the world. Both documents are important for ensuring that a company’s branding efforts are consistent and effective, but they serve different purposes and are designed for different audiences.
Best brand guidelines pdf
- Apple Brand Guidelines: This brand guidelines document outlines Apple’s design principles, brand voice, and tone, as well as guidelines for the use of Apple trademarks and assets.
- Google Brand Guidelines: Google’s brand guidelines document is a comprehensive guide to the company’s visual identity and brand expression, including guidelines for the use of logos, colors, typography, and imagery.
- Coca-Cola Brand Guidelines: This document outlines the guidelines for the use of Coca-Cola’s trademarks and visual elements, as well as the brand’s messaging and voice.
- Nike Brand Guidelines: Nike’s brand guidelines document includes guidance on the use of the company’s logo, typography, and photography, as well as the brand’s messaging and tone of voice.
- Airbnb Brand Guidelines: This document outlines the guidelines for the use of Airbnb’s visual elements, including logos, typography, and imagery, as well as the brand’s tone of voice and messaging.
These are just a few examples of well-designed and comprehensive brand guidelines documents that you may find helpful.
Brand guide book examples
- Apple Brand Identity Guidelines: This guide book is a comprehensive resource for all designers and marketers working with Apple’s brand. It covers everything from the use of the logo to typography, imagery, color palettes, and more.
- Coca-Cola Brand Guidelines: The Coca-Cola brand guide book covers everything from the use of the logo to tone of voice and messaging. It also includes detailed information on brand history and values.
- Nike Brand Guidelines: Nike’s brand guide book is a thorough resource that covers everything from the company’s mission statement to logo usage, typography, imagery, and color.
- Airbnb Design Guidelines: This guide book provides a detailed overview of Airbnb’s brand identity and guidelines for how to use it. It includes information on logo usage, typography, color palettes, imagery, and more.
- Spotify Design Guidelines: Spotify’s brand guide book is a detailed resource that covers everything from typography to color usage, imagery, and more. It also includes information on the brand’s voice and tone.
These are just a few examples of brand guide books that provide clear guidelines for maintaining brand consistency and cohesiveness.
Medium brand guidelines pdf
Here some general information on creating brand guide book pdf.
Brand guidelines, also known as brand standards or brand style guides, are essential documents that outline the rules and guidelines for how a brand should be presented visually and verbally. These guidelines help ensure consistency and coherence in all brand communication and enable stakeholders to understand and communicate the brand’s visual and messaging elements.
When creating a brand guidelines PDF, consider including the following elements:
- Brand identity: Include guidelines for the brand’s logo, colors, typography, and other visual elements that make up the brand identity.
- Voice and tone: Define the brand’s personality and how it should be communicated through the brand’s voice and tone.
- Messaging: Include guidelines for the brand’s messaging, including taglines, brand positioning, and key messages.
- Visual elements: Include guidelines for imagery, photography, and other visual elements that are part of the brand’s communication.
- Usage guidelines: Include guidelines for how the brand elements should be used in different media, including print, web, and social media.
- Brand applications: Provide examples of how the brand elements are applied in different contexts, such as business cards, letterheads, brochures, and websites.
By following these guidelines, you can create a comprehensive and effective brand guidelines PDF that helps ensure consistency and coherence in all brand communication.
Brand book template
A brand guide book pdf, also known as a brand style guide, is a document that outlines the visual, messaging, and brand personality guidelines for a company or organization. Here is a general template that you can use as a starting point to create your own brand book:
- Mission statement
- Brief history of the company
- Overview of the brand personality and values
- Brand Identity
- Logo specifications (including size, placement, and clear space)
- Color palette (with hex codes or Pantone numbers)
- Typography (including font families and sizes)
- Iconography and visual elements (such as patterns or illustrations)
- Messaging Guidelines
- Tone of voice (e.g. formal, friendly, humorous)
- Key messaging pillars (including the brand’s unique selling points)
- Writing style guidelines (such as grammar rules and preferred vocabulary)
- Digital and Print Guidelines
- Website design specifications (including layout and imagery)
- Social media guidelines (such as tone, content types, and image sizes)
- Email marketing guidelines (including templates and best practices)
- Print collateral (such as business cards, brochures, and signage)
- Brand Applications
- Examples of the brand applied across various touchpoints (such as business cards, letterhead, website, and social media)
- Guidelines for how to use the brand consistently and effectively
- Acknowledgements (such as credits for the design team or photographers)
- Contact information for the brand team or key stakeholders.
Remember, this is just a general template and your brand book should be tailored specifically to your company’s needs and brand personality.
free brand guidelines template pdf
There are many free brand guidelines templates available online in PDF format. Here are a few resources where you can find such templates:
- Canva: Canva offers a wide range of customizable brand guidelines templates in PDF format. You can choose from different styles and customize them with your brand colors, fonts, and logos.
- Venngage: Venngage offers a selection of free brand guidelines templates in PDF format. They have a variety of styles to choose from and offer customization options for fonts, colors, and logos.
- Lucidpress: Lucidpress has a range of free brand guidelines templates in PDF format that you can download and customize to fit your brand. They offer templates for different industries and types of businesses.
- 99designs: 99designs has a selection of free brand guidelines templates in PDF format that you can download and customize. They offer templates for different types of businesses, such as restaurants, beauty salons, and real estate.
- HubSpot: HubSpot has a free brand guidelines template in PDF format that you can download and customize. The template includes sections for brand messaging, logo usage, typography, color palette, and more.
These are just a few examples of the many resources available online for free brand guidelines templates in PDF format.