Web banners advertising designs

Web banners advertising designs are a form of advertising on the Web.

They are delivered by an ad server. That is to say banners are forms of online advertising, Banners entails embedding an advertisement into a web page.

It is intended to attract traffic to a website by linking to the website of the advertiser. Sometimes, web banners advertising designs are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access.

Some of the basic banners designing tips are:

Animation. It must be used carefully since the purpose is to attract visitors. it is not to irritate them. Animation should be used to attract attention but not interfere with the design of the web page. It is advised not to allow an animation to loop endlessly. Create the animation loop 7-10 time. Then leave the main message on the last animation frame.

Bright Colours. Blue, yellow, and green banners have a higher Click-through-rate (CTR) than black-and-white banners. Use the color red sparingly.
Use the word “Free” in your banner. Depending on what’s offered, this word can increase CTRs. For example, offering a free software demo gets a good response. Offering free money arouses suspicion since people will want to know what the catch is.

Keep the message short. Simple banners have higher CTRs than lengthy, complicated banners.
Ensure you linked the banner to a specific page. When people click on the banner, they want to go directly to the web page that has the information they want. Your visitors do not want to hunt for the information.

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