If you’re hoping to boost your online traffic with banner ads, you may be asking yourself: how can I create web banner ad design that people will want to click on? Web banner design focuses on the systematic creation of effective banner ads through the careful application of basic design guidelines.

How do you design great banner ads?

So, how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads.

1. Use the most effective, standard banner sizes

According to Google Adsense, the most successful standard banner sizes are:

  • 728×90px — Leaderboard
  • 300×600px — Half Page
  • 300×250px — Medium Rectangle
  • 336×280px — Large Rectangle
2. Place your banner ads correctly

Purchase space on a website where your design will be featured above the fold and close to the main content of a page.

3. Maintain hierarchy

Banner ad design relies upon the right balance within each ad, so watch your hierarchy. Effective banner ads are designed to increase brand awareness and drive traffic to your website. They have three basic components:

Your logo

Your  logo must be included to build brand awareness. Make sure it’s visually dominant, but not as dominant as the value proposition or the call to action.

The value proposition

The value proposition showcases the service/product you provides and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see.

The call to action

The call to action (or CTA) is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad.

4. Keep it simple

Keep content and visuals simple. Viewers are probably only going to glance at your web banner ad for a second.

5. Use buttons appropriately

Depending on the type of banner, buttons will often increase the click-through rate (CTR) of your ad. If you’re going to use them, place them after your copy on the lower right side in (tastefully) contrasting colors. Always keep them consistent throughout the set of ads.

6. Have a clearly defined frame

People’s eyes are naturally drawn to a subject inside a frame. Effective banner ads have a clearly defined frame with graphics extended to the edges of the box. If your ad is white, it’s a common practice to put a 1 pixel gray border around the ad.