Compelling Reasons to Use Custom Stationery Items for Business

According to market research think tank Global Industry Analysts Inc., the global market for stationery has experienced a steady increase since the 1980s, with the US market accounting for the biggest share. More enterprises than ever are using custom stationery for both day-to-day correspondence and marketing. The sales for personalized stationery have likewise increased during this time. Not bad for an old-school product in the digital age. But the question is: why use stationery?

1.) Stationery items spread your brand

In addition stationery is useful for sending official letters, jotting down quick notes, or adding a touch of class to handwritten statements. Custom stationery also makes it easy to reinforce and spread your brand. You do exactly that with every printed memo and correspondence. If you include your contact details on every stationery item you send out, it becomes more convenient to get in touch with your organization.

2.) Custom stationery makes you look organized

Therefore, having a standard set of customized letterhead, envelopes, and notepads can send a message before it’s actually used. It makes you look like you mean serious business. Stationery is a sign an enterprise runs a tight ship. It might not necessarily be true, but if it looks like it, the rest just might follow.

3.) It can add power to your words

Email is great, but for many occasions, stationery is the only way to go. stationery is the medium of choice for anything important. That is to say letters that matter are delivered on stationery. It’s the only only way to emphasize the gravity of legal statements, congratulation and acceptance letters, condolences, and thank you notes. The act of using stationery items brings the full weight of your organization into your words and adds a sense of permanence to your message.