Why social media is so important for your brand

Effective graphic for social media designs provides support towards brand recognition. It connects subsequently your target audience with your business and services. Getting visual on social media can increase brand awareness. The most important, grow your follower’s engagement. However, including an image with your post can increase the number of shares, retweets or post likes almost 3 times.

What is social media graphics?

Above all let’s start with explaining what really is social media graphics.  Social cover images are the graphics you see at the top of your Facebook, or YouTube pages. Moreover, it may include new product information, website address, company information or even promotional videos. Firstly, designing your cover image according to your brand guidelines is a great step to create your brand awareness and make it look professional.

Increases the professionalism of a business’s brand.
Secondly, if you run your business like a professional, why your brand shouldn’t have a professional appearance in social media? As your stationery shows your professional approach to the customer, your profile is your virtual business card in the network. A visually strong business showcases the unique personality of your brand and helps to connect with new customers.

Support towards brand recognition.

Customers judge the visual brand appearance in an instant of encountering it. Five seconds is enough for the potential follower to decide if your profile or content is interesting to keep following your stories or posts. Visual content often receive higher engagement on social media than posts containing text only. In addition, if you let your customers remember you, they will come back sooner or later to learn more about your products or services.