What is a Landing Page & Why is it Important?

It is any web landing page that a consumer can land on. But in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. Landing pages are a follow up to any promises that you’ve made in your content. Moreover, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade. Some sort of special offer, piece of information or a deal, in return for providing contact information.

There’s no need to have just one landing page. For example, experts in the marketing world similarly suggest that you maintain multiple landing pages, targeted toward segmented customer populations.

Different types of web landing page:

Using landing pages enables you to complete a post-click sequence with a dedicated page that shows the visitor they have landed in the right place. Busy homepages have the potential to muddy the waters, whereas landing pages make it very clear what outcome will result from the visitor’s click-through. By making web landing pages, you refine and improve your visitor interaction and thus increase the chances of conversion. You also ensure that you get more from your PPC spend, and website landing page helps you make it worth your while. You can increase the possibility of conversions even further by ensuring that you use the right kind of landing page designs.

Landing page vs. website homepage

Firstly, some people may wonder why they should bother with landing pages when the primary objective is to drive visitors to their homepage? The answer is that, meanwhile getting traffic on your home page is undoubtedly a good thing, it is less likely to result in a conversion than a landing page. Home pages contain a lot of information and invite users to navigate to a variety of different locations.

Your homepage is general where a landing site page is focused and specific. While the homepage draws visitors further into your website by presenting all the options your business has to offer, a landing page offers one simple and clear call to action.