LABEL DESIGN

Why Is Product Labeling So Important?

Prime labels and secondary labels are key when it comes to product marketing and packaging. Prime labels are the first thing customers see. These labels often have high quality pictures and colors to enhance their appeal and grab customers’ attention. Secondary labels are supplemental. They are usually on the back of the product and contain important product information.

Ingredients: The label on a product allows the customer to know what is in the food they’re eating or the product they’re using. This allows the consumer to know how healthy, or unhealthy, the product is. It’s also important to display the ingredients for those who may be allergic to certain ingredients. Especially on food and beverage labels, it’s easy to see the “may contain so-and-so ingredient” so those allergic to that ingredient know to avoid it.

Instructions: Particularly with cleaning products, cosmetics, and medicines, the prime or secondary label should include directions for using the product. Using too much of a product or incorrectly using it can have serious consequences, so it’s important for the consumer to know the proper way to use the product. Using booklet labels will allow you to go in-depth for step-by-step instructions.

Promotion and Marketing: A product’s label can market the product all on its own.  Consumers may be attracted to a brightly colored label and end up purchasing that product. If your product has a unique label, it can be key to helping a consumer pick out your product amongst the others on the shelf.  And with today’s technology and advancements in label manufacturing, labels are now used for cross-brand marketing, recipe information, couponing, sweepstakes and gaming.  With that in mind, it’s important to remember that labeling your products can be a useful sales tool.