OUTDOOR SIGNAGE DESIGN

Creating an effective sign involves careful design. It must take into consideration specific elements, such as your logo, fonts, and colors, as well as general principles like readability and traffic patterns. If you have hired a graphic artist to create your specific elements, you likely will need the expertise of a professional sign designer to assist.

Sign design is about much more than merely making the sign look good. Size, placement, lighting, and more are involved, and all must fit the needs of your building location.

Professional sign companies will understand all of this, of course. However, it’s important for you to have a basic working knowledge of sign design and lighting requirements so that you can better communicate with your sign company.