Graphic designer landing page is a standalone web page that is designed to convince visitors to take a specific action, such as signing up for a service or purchasing a product. For a graphic designer, a landing page can be an effective way to showcase your skills and services to potential clients.
Landing page examples
Here are some examples of landing pages for various industries and purposes:
- HubSpot: This is a great example of a landing page for a marketing automation software. The page has a clean design, a clear headline, and a concise description of the benefits of using the software.
- Dropbox: Dropbox’s landing page is simple and effective. It has a clear headline and subheadline, a brief description of what the service offers, and a prominent call-to-action button.
- Unbounce: Unbounce’s landing page is a great example of a landing page that is designed to convert visitors into leads. The page has a clear headline, a concise description of the benefits of the service, and a simple form that visitors can fill out to request more information.
- Squarespace: Squarespace’s landing page is a great example of a landing page for a website builder. The page has a clean design, a clear headline, and a series of beautiful images that showcase the service’s capabilities.
- Grammarly: Grammarly’s landing page is a great example of a landing page for a writing assistant tool. The page has a clear headline, a brief description of the benefits of using the tool, and a simple form that visitors can fill out to try the service for free.
- Airbnb: Airbnb’s landing page is a great example of a landing page for a travel booking service. The page has a clear headline, a series of beautiful images that showcase the service’s capabilities, and a prominent call-to-action button that encourages visitors to start their search.
- Hootsuite: Hootsuite’s landing page is a great example of a landing page for a social media management tool. The page has a clear headline, a concise description of the benefits of using the tool, and a simple form that visitors can fill out to request more information.
These are just a few examples, but hopefully, they provide some inspiration for designing effective landing pages for your own business or project.
Landing page creator
A landing page creator is a software tool that allows you to create and design landing pages for your website or marketing campaigns. Landing pages are standalone web pages that are designed to capture a visitor’s information or lead. A landing page creator can help you create effective landing pages by providing templates, drag-and-drop editors, and customization tools.
When choosing a landing page creator, consider factors such as ease of use, pricing, integrations, and features such as A/B testing and analytics.
Landing page inspiration
There are many great landing pages out there that can serve as inspiration for your own. Here are a few examples:
- Slack – Slack’s landing page uses bright colors, simple graphics, and clear messaging to convey the benefits of its product.
- Shopify – Shopify’s landing page uses bold imagery and simple messaging to convey the benefits of its e-commerce platform.
- Trello – Trello’s landing page uses bright colors and simple graphics to convey the benefits of its project management platform.
When designing your own landing page, keep in mind the principles of simplicity, clarity, and a strong call-to-action. Use engaging imagery and clear messaging to convey the benefits of your product or service, and make it easy for users to take action.
Landing page best practices
A landing page is a web page designed specifically to convert visitors into leads or customers by getting them to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter. Here are some best practices to keep in mind when creating a landing page:
- Keep it simple: Your landing page should have a clean and simple design that makes it easy for visitors to understand what you’re offering and how to take action. Avoid clutter, distractions, or elements that are not directly related to the goal of the page.
- Focus on a single goal: Your landing page should have one primary goal, and all elements on the page should work towards achieving that goal. Don’t overwhelm visitors with too many options or choices.
- Use compelling headlines and copy: Your headlines and copy should be attention-grabbing, clear, and concise. Use language that speaks directly to your target audience, and highlight the benefits of your offer.
- Use high-quality images and videos: Visuals can help convey your message and create an emotional connection with your visitors. Use high-quality images and videos that are relevant to your offer and support your message.
- Include social proof: Social proof, such as customer testimonials, case studies, or reviews, can help build trust and credibility with your visitors. Include social proof on your landing page to reinforce the value of your offer.
- Use a clear call-to-action (CTA): Your CTA should be clear, prominent, and action-oriented. Use language that encourages visitors to take action, such as “Get Started,” “Sign Up Now,” or “Download Your Free Guide.”
- Optimize for mobile: More and more people are accessing the internet on their mobile devices, so make sure your landing page is optimized for mobile users. Use a responsive design that adapts to different screen sizes and load times.
- Test and optimize: Finally, always test and optimize your landing page to improve its performance. Use A/B testing to compare different versions of your page and see what works best for your audience. Continuously refine and optimize your landing page to maximize conversions.
Landing page template
Here’s a basic landing page template you can use as a starting point:
- Headline: This should be a clear and concise statement that communicates the main benefit of your product or service.
- Subheadline: Use this to expand on your headline and provide more detail about what you’re offering.
- Call to Action: This is the most important element of your landing page. It should be prominently displayed and encourage visitors to take a specific action (such as signing up for a free trial or making a purchase).
- Features/Benefits: Use this section to highlight the key features and benefits of your product or service. Use bullet points or short paragraphs to make it easy to scan.
- Testimonials: Social proof is important for building trust with your visitors. Include testimonials from satisfied customers to help persuade others to try your product or service.
- Visuals: Use high-quality images or videos to showcase your product or service. Make sure they’re relevant and visually appealing.
- About Us: Provide a brief overview of your company and what you stand for. This helps establish credibility and build trust with your visitors.
- Contact Information: Make it easy for visitors to get in touch with you. Include your email address, phone number, and social media links.
Remember to keep your landing page focused and simple. Your goal is to persuade visitors to take a specific action, so avoid clutter and distractions. Test different variations of your landing page to see what works best for your audience.
Mailchimp landing page
Mailchimp is an email marketing platform that allows businesses and individuals to create and send email campaigns to their subscribers. In addition to email marketing, Mailchimp also offers landing pages, which are standalone web pages designed to help businesses and individuals promote a product, service, or event.
To create a landing page in Mailchimp, you can follow these steps:
- Log in to your Mailchimp account.
- Click on the “Create” button in the top menu and select “Landing Page” from the dropdown menu.
- Choose a template for your landing page. Mailchimp offers a variety of pre-designed templates that you can customize to fit your needs.
- Edit the content of your landing page. You can add text, images, and other elements to your landing page to promote your product, service, or event.
- Customize the design of your landing page. You can change the colors, fonts, and layout of your landing page to match your brand.
- Preview your landing page to make sure it looks the way you want it to.
- Publish your landing page. You can either publish it to a Mailchimp subdomain or to your own custom domain.
Once your landing page is published, you can share the URL with your audience to promote your product, service, or event. You can also track the performance of your landing page using Mailchimp’s analytics tools to see how many people are visiting your page, how long they’re staying, and whether they’re taking the desired action, such as signing up for a newsletter or making a purchase.