BRAND GUIDELINES DESIGN

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Why is a brand style guide important?

Style guide

Style guides may include a number of important aspects like the following:

Branding brief: Having a short creative brief outlining your brand identity will help begin your style guide and provide keywords to keep in mind for your designers. Firstly If you’re building a website for your florist business brief outlining words like ‘ fresh’ ‘aromatic’ or ‘floral’ or your tagline will provide the imagery you to inspire in the minds of your designers.

Brands and logos: Secondly your logo is at the centre of your brand identity and the correct use of your logo must be indicated on your style guide. However this will include specifications like minimum/maximum sizes, colours fonts, spacing and design variations.

Dos and don’ts: One way of achieving uniformity in brand with a style guide is illustrating what you don’t want in your design. Most importantly having an illustrated list of what not to do will stop designers creating stylistic mistakes in the first place.

Copy and tone: Not all branding is visual design. For example although more subconscious, copy and the tone of voice of your company is as important as design itself. Choosing the right tone of voice can really show your personality, and having a style guide that gives rules on how you would like to sound in your message, is important.