PRODUCT PACKAGING DESIGN

Five reasons why your product packaging matters.

1. An Element of Theatre

Firstly, packaging creates suspense and excitement. When people see a beautifully packaged product, it entices them to open it and creates an element of theatre.
Secondly, the luxury finish of the packaged gift builds anticipation and creates that exact element of theatre and excitement. Moreover if the gift was wrapped in plain brown paper or tissue paper, the suspense would no longer be there as opposed to more premium, luxury packaging.

2. Everyone Loves a Personal Touch

But personalised packaging serves as social bait, encouraging consumers to boast about the product online and in person. However, it would be impossible for brands to package all products by hand and hand-write a personal message, so this needs to be done in other ways.

3. Sustainability and Reusability

Many brands do this right and many consumers often hold onto the packaging of products, especially those that are slightly more luxurious and can find another use for it elsewhere. This then increases its life cycle, meaning there is less waste going into the environment, making it more ethical and sustainable.

4. Stand Out From the Crowd

Packaging is another way of building and marketing your brand. Therefore, you must ensure that your brand values are immersed through everything you do, right down to the packaging.

Why not try to create something iconic? Tiffany & Co have made an entire brand out of the way they market their products. The infamous ‘little blue box’ made the brand’s identity is what made them stand out from the crowd and go on to be known worldwide.

5. Caring About Your Packaging

If you care about the way in which your products are packaged, you can find ways to be more efficient and cost-effective in the way you deliver your products whilst still being innovative.

As a company, you will want to save money as well as space and one way of doing that is through innovative product packaging. If the packaging is large, bulky and can’t be easily stored away, this can slow down the production and delivery process.