There has been more attention given to packaging design in recent years, as companies are realizing that attractive packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren’t you drawn to the bottles with interesting labels? A product’s packaging can be a consumer’s first point of contact with your product, and a spiffy package may make someone try a new brand or product line they’ve never heard of.
Your custom package boxes design is one of the most important elements in a successful product launch (or relaunch). But there are so many things to think about when designing a package it is design that has to function. It has to protect what’s inside. It has to allow for easy storage and distribution. It needs to display information about what it is and draw attention to itself on a shelf full of competing products.
What is your brand’s personality? This can be conveyed through colour, fonts, and textures. Good design uses these elements to convey a brand’s story. Great design goes even further…consider the shape of the package whether it’s a bottle or a box, make it stand out with a unique silhouette.
We make assumptions on a custom package boxes design price point before we see a price tag. Once we’ve made those assumptions, we look at the price and decide either “this is a really good value” or “I can’t believe they are charging that much for this.”
How durable does this packaging have to be? How long does this package have to stay intact before consumer use? Plastic, aluminum, glass, and paperboard are traditionally used, but we also need to think about your target audience. Are they environmentally conscious? If so, it’s probably best to look at alternative materials such as bioplastics. Sustainability also means using the least amount of material possible.