What is a coordinated image?

In a market with fast growing competition, the first aim of a company is to stand out from its competitors and make sure it is noticed by clients, whether potential or existing. The best strategy for achieving this result is to create an effective and suitable coordinated image that etches itself in the memory of its viewers.

After a new logo has been developed, the entire corporate image is implemented, i.e. the corporate communication tools that convey the brand (business cards, headed paper, delivery notes / invoices, commercial envelopes, CDs / DVDs / USB sticks, etc.).