Brochures design come in many different forms and have a countless number of folded techniques to fit any type of marketing message, making them the most versatile printed materials. With so many options to choose from it’s impossible to say brochures have only one objective.
Thankfully, we have put together a full explanation on the different purposes of brochures and the common types of brochures used for each to give you a better understanding on why brochures are so important.
The Purpose of Brochures Explained
Brochures design can act as a detailed reference of your products or services for your prospects and customers. They can help increase your leads through a direct mail campaign or as handouts at an event or tradeshow. Brochures can even support your brand by providing your audience with credible and informative content about your company.
Introduction brochures, or promotional brochures, can display critical information about who your company is or the details of the products and services you provide. By placing your information into a folded brochure, you give your audience an interactive and organized way to learn about your brand. With introduction brochures you can hand them out at events or trade shows or give them to prospects who visited your business. You can also use them in a direct mail campaign to reach a targeted audience to help increase your sales and grow your brand awareness.
Information brochures can also be used as an introduction brochure depending on the content you include within it and your specific target audience. These brochures are used to display detailed information about your company or a certain product or service you offer. They can serve as an instructional manual within a package, presentation documents to hand out during a meeting, customer reports, or programs for special events.