A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. It also tells everyone exactly how to communicate your brand. So how do you create a brand style guide? We’ll show you how in five steps!

What is a brand style guide?

A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you—those are just different names for the same document.

Using a brand book ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales.

Brand identity guidelines design projects. The benefit of our graphic design team is their experience in the Brand identity guidelines design industry.

Think of your brand identity as your company’s personality. It’s how the world recognizes you and begins to trust you. If you see someone change how they look and act all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.

Imagine a co-worker who always wears a dress shirt tucked into slacks, with his hair cut neatly short. Now imagine if that same person walked into work one day unshaven, wearing cutoff jeans and sporting a new tattoo of a tiger riding a motorcycle through flames. It’d probably feel uncomfortable because it’s not what you’re used to. You might even check in with him to make sure everything was okay.

The same logic applies to brands: inconsistency will confuse and alienate your customers. A style guide is important because it helps your business communicate in a consistent way across all teams and channels

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